An innovative platform for real estate investments abroad
An innovative platform for real estate investments abroad
Industry
Industry
Real estate
Real estate
Role
Role
UX/UI Designer
UX/UI Designer
Project type
Project type
Accelerator at JuniorZ
Accelerator at JuniorZ
Duration
Duration
3 Months
3 Months
Status
Status
In development
In development
Challenge breakdown
Challenge breakdown
Designing a platform that helps small and mid size investors make confident real estate investment decisions abroad. These users struggle with scattered data, no clear financial breakdown, limited visibility into properties and their surrounding areas, and must manually determine whether a property fits their budget, risk level and goals.
Instead of building another listings platform, we focused on helping users understand, evaluate and select investments with clarity. A conversational chatbot became the core interaction layer simplifying complex data and providing personalized, trustworthy guidance.
Designing a platform that helps small and mid size investors make confident real estate investment decisions abroad. These users struggle with scattered data, no clear financial breakdown, limited visibility into properties and their surrounding areas, and must manually determine whether a property fits their budget, risk level and goals.
Instead of building another listings platform, we focused on helping users understand, evaluate and select investments with clarity. A conversational chatbot became the core interaction layer simplifying complex data and providing personalized, trustworthy guidance.
Role
Role
I led the UX/UI design as part of a team of 2 designers and 3 product managers. I took ownership of key parts of the research process, shaping interview questionnaires and conducting user interviews to help define our audience. I also worked closely with the development team to ensure design feasibility and smooth implementation.
I led the UX/UI design as part of a team of 2 designers and 3 product managers. I took ownership of key parts of the research process, shaping interview questionnaires and conducting user interviews to help define our audience. I also worked closely with the development team to ensure design feasibility and smooth implementation.
Project outcome
By the end of the project, we delivered a working prototype and a validated MVP ready for launch. The platform curates investment opportunities tailored to each user’s financial profile and goals, guided by a conversational AI chatbot. This enables our audience to confidently navigate, evaluate and move toward real investment decisions abroad, rather than just exploring listings.
Alongside the prototype, we also defined a post MVP roadmap to support future iterations once real user feedback is collected.
By the end of the project, we delivered a working prototype and a validated MVP ready for launch. The platform curates investment opportunities tailored to each user’s financial profile and goals, guided by a conversational AI chatbot. This enables our audience to confidently navigate, evaluate and move toward real investment decisions abroad, rather than just exploring listings.
Alongside the prototype, we also defined a post MVP roadmap to support future iterations once real user feedback is collected.
Competitor analysis
We analyzed leading real estate platforms to understand how they support investors abroad. While they provide listings and market data, they leave users to do the heavy lifting - collecting financial information, researching areas, and determining on their own whether a property fits their profiling. Across platforms, we found consistent gaps: • Market and area data scattered across different sources • Limited visibility into property surroundings and future potential • Users must match properties to their own investment profile on their own These insights confirmed our direction for Deal Estate, to help users make educated, confident decisions built on clear financials, market understanding, and guided evaluation.
Competitor analysis
We analyzed leading real estate platforms to understand how they support investors abroad. While they provide listings and market data, they leave users to do the heavy lifting - collecting financial information, researching areas, and determining on their own whether a property fits their profiling. Across platforms, we found consistent gaps: • Market and area data scattered across different sources • Limited visibility into property surroundings and future potential • Users must match properties to their own investment profile on their own These insights confirmed our direction for Deal Estate, to help users make educated, confident decisions built on clear financials, market understanding, and guided evaluation.
Research
To identify our audience and their needs, we conducted 10 interviews with people who have invested or want to invest abroad. From this, we learned that experienced investors already have the data and infrastructure, meaning our real audience are first time and small/mid size investors who lack the knowledge, time, and confidence. Through the interviews we were able to define our audience key pain points: • Scattered data: users manually research multiple platforms. • No clear financial breakdown of investments. • Don’t know which market or property fits their budget, goals, and risk. • Fear of making a costly mistake in a foreign market. This led us to design Deal Estate as a guided investment platform, not a listings site. A chatbot acts as a personal agent helping users understand the market, match properties to their financial profile, and make educated, confident decisions without overload.
Research
To identify our audience and their needs, we conducted 10 interviews with people who have invested or want to invest abroad. From this, we learned that experienced investors already have the data and infrastructure, meaning our real audience are first time and small/mid size investors who lack the knowledge, time, and confidence. Through the interviews we were able to define our audience key pain points: • Scattered data: users manually research multiple platforms. • No clear financial breakdown of investments. • Don’t know which market or property fits their budget, goals, and risk. • Fear of making a costly mistake in a foreign market. This led us to design Deal Estate as a guided investment platform, not a listings site. A chatbot acts as a personal agent helping users understand the market, match properties to their financial profile, and make educated, confident decisions without overload.
Design experiments
Before defining the final homepage layout, we explored multiple design directions combining UX structure with early visual concepts to avoid locking into a single idea too early. This experimentation helped us compare how different layouts communicated value, guided user attention, and reduced cognitive load, allowing us to choose the most intuitive and trustworthy direction for our audience.
Design experiments
Before defining the final homepage layout, we explored multiple design directions combining UX structure with early visual concepts to avoid locking into a single idea too early. This experimentation helped us compare how different layouts communicated value, guided user attention, and reduced cognitive load, allowing us to choose the most intuitive and trustworthy direction for our audience.
UX concept
Deal Estate is designed as a guided investment journey rather than a property marketplace. A conversational chatbot leads the experience helping users define their budget, risk level and goals, while remembering their inputs to personalize each session for registered users. Instead of browsing endless listings, users receive a small set of tailored property opportunities supported by clear financial breakdowns, area insights and forecast data. The platform helps guide users to understand, evaluate and choose with confidence.
UX concept
Deal Estate is designed as a guided investment journey rather than a property marketplace. A conversational chatbot leads the experience helping users define their budget, risk level and goals, while remembering their inputs to personalize each session for registered users. Instead of browsing endless listings, users receive a small set of tailored property opportunities supported by clear financial breakdowns, area insights and forecast data. The platform helps guide users to understand, evaluate and choose with confidence.
Design system
We built the product using Material Design 3 as a foundation. We customized its components colors, typography and spacing to match Deal Estate’s branding. Where needed, we added our own components in the same visual language. Since this was an accelerator project with only a 3 month time frame, using a design system allowed us to move faster, stay consistent, and scale the product efficiently toward the MVP and beyond.
Design system
We built the product using Material Design 3 as a foundation. We customized its components colors, typography and spacing to match Deal Estate’s branding. Where needed, we added our own components in the same visual language. Since this was an accelerator project with only a 3 month time frame, using a design system allowed us to move faster, stay consistent, and scale the product efficiently toward the MVP and beyond.
Visual design & prototyping
Visual design & prototyping
