• Mission

  • Mission

Develop a platform that connects musicians based on multiple musical criteria, enabling users to form or join bands with a clear understanding of
potential bandmates.

Develop a platform that connects musicians based on multiple musical criteria, enabling users to form or join bands with a clear understanding of
potential bandmates.

  • Role

  • Role

Leading the design process from concept to MVP.

Leading the design process from concept to MVP.

  • Research

  • Design

  • Prototyping & testing

  • Information architecture

  • Research

  • Design

  • Prototyping & testing

  • Information architecture

Defining the
problem

Defining the problem

The main pain point that was the driving force in creating this app was a lack of an organized platform that'll connect between musicians based on criteria that gives users a clear indication on who the user are, and which kind of musician are they in order to create a meaningful collaboration together.

The main pain point that was the driving force in creating this app was a lack of an organized platform that'll connect between musicians based on criteria that gives users a clear indication on who the user are, and which kind of musician are they in order to create a meaningful collaboration together.

  • Competitors analysis

  • Competitors analysis

To gain a deeper understanding of my audience and their needs, I analyzed existing competitor apps. The analysis revealed a reliance on feed based platforms thats serves as social networks which caused cognitive overloads and inefficiencies, making it difficult for musicians to find relevant collaborators. By interpreting these pain points, I identified an opportunity for Bandmates to provide value through a streamlined, compatibility focused experience tailored to musicians specific goals.

To gain a deeper understanding of my audience and their needs, I analyzed existing competitor apps. The analysis revealed a reliance on feed based platforms thats serves as social networks which caused cognitive overloads and inefficiencies, making it difficult for musicians to find relevant collaborators. By interpreting these pain points, I identified an opportunity for Bandmates to provide value through a streamlined, compatibility focused experience tailored to musicians specific goals.

Research

Research

I conducted quantitative (survey among 90+ musicians) and qualitative (interviews with 10 musicians) research within musician communities on social platforms which allowed me to uncover critical pain points, user behaviors, and unmet needs. After analyzing the data, I developed actionable insights that informed the product strategy and shaped user personas, ensuring the design effectively addressed the target audience’s goals.

I conducted quantitative (survey among 90+ musicians) and qualitative (interviews with 10 musicians) research within musician communities on social platforms which allowed me to uncover critical pain points, user behaviors, and unmet needs. After analyzing the data, I developed actionable insights that informed the product strategy and shaped user personas, ensuring the design effectively addressed the target audience’s goals.

  • Key insights

  • Key insights

The research revealed a strong demand for a musician-centered platform that prioritizes accessible data on users’ abilities, availability, musical interests, and goals. Notably, 82.7% of survey participants identified these as critical needs for fostering meaningful connections with other musicians on a digital platform.

The research revealed a strong demand for a musician-centered platform that prioritizes accessible data on users’ abilities, availability, musical interests, and goals. Notably, 82.7% of survey participants identified these as critical needs for fostering meaningful connections with other musicians on a digital platform.

  • Survey
    presentation

  • Survey
    presentation

Building a user persona

Building a user persona

Based on data gathered during the research process, I identified three key user types, each representing distinct segments of the musician community with specific pain points and needs.

For the MVP stage, I focused on one persona that closely aligned with the product’s core goal: enabling musicians to join and form bands. This targeted approach ensured the design addressed the most critical user needs, maximizing impact during the initial launch phase.

Based on data gathered during the research process, I identified three key user types, each representing distinct segments of the musician community with specific pain points and needs.

For the MVP stage, I focused on one persona that closely aligned with the product’s core goal: enabling musicians to join and form bands. This targeted approach ensured the design addressed the most critical user needs, maximizing impact during the initial launch phase.

Ben Muyal

Ben Muyal

Demographics

  • Age: 23



  • Gender: Male.

  • Status: Single.


  • Location: Jerusalem.


  • Age: 23



  • Gender: Male.

  • Status: Single.


  • Location: Jerusalem.


  • Age: 23



  • Gender: Male.

  • Status: Single.


  • Location: Jerusalem.


Personality

Analytical

Creative

Introvert

Extrovert

Independent

Team player

Goals

  • Continuous band practices each week.

  • form a new band.

  • Reach new musicians with different personal and musical characteristics.

  • High musical connection
    and chemistry.

Motivations

  • To form a successful new band as a hobby

  • Passion for playing small/big venues.

  • Playing different genres of what he used to with
    current band.

  • Dreams to become a
    professional musician.

Frustrations

  • Lack of information on new musicians on social platforms.

  • Scheduling - unfamiliar musicians schedualing is time-consuming.

  • Commitment - struggles to find musicians with his commitment level

  • Connecting with new musical partners to have Jam sessions with.

  • Lack of information on new musicians on social platforms forces James to risk time with potentially incompatible partners.

  • Schedule with unfamiliar musicians is time-consuming and requires extensive back-and-forth.

  • Commitment Ben struggles to find musicians who share his commitment level for a new project.

Bio

Ben is an advanced drummer and multi-instrumentalist who dreams of becoming
an expert musician.

While working as a coffee shop shift manager, he seeks to join bands, play local venues, and grow his skills, aiming to explore genres and record music with a band.

Concept & Ideation

Concept & Ideation

Based on research and competitor analysis, I adopted an index-style interface, which organizes content into structured, navigable profiles. Unlike the social network feeds used by competitors, this approach minimizes cognitive overload and irrelevant content, prioritizing clarity and enabling users to connect with compatible musicians efficiently.

Based on research and competitor analysis, I adopted an index-style interface, which organizes content into structured, navigable profiles. Unlike the social network feeds used by competitors, this approach minimizes cognitive overload and irrelevant content, prioritizing clarity and enabling users to connect with compatible musicians efficiently.

  • Onboarding process

  • Onboarding process

The challenge was determining which information to request initially to ensure profiles accurately represented users’ skills, influences, and goals without overwhelming them. Through multiple iterations with testers, we settled on a balanced approach of collecting only essential information upfront and allowing users to complete their profiles later, with gentle reminders built into the app.

  • Main Flow

  • Main Flow

The app’s primary goal is to help musicians form or join bands by fostering meaningful connections. To support this, the main flow was designed to be straightforward and intuitive, guiding users seamlessly through their journey. Key elements on user and band cards were curated to highlight relevant information, sparking curiosity and driving action, ensuring the flow aligns with the app’s mission of connecting compatible musicians efficiently.

The app’s primary goal is to help musicians form or join bands by fostering meaningful connections. To support this, the main flow was designed to be straightforward and intuitive, guiding users seamlessly through their journey. Key elements on user and band cards were curated to highlight relevant information, sparking curiosity and driving action, ensuring the flow aligns with the app’s mission of connecting compatible musicians efficiently.

Visual design

Visual design

The design process was guided by milestone based iterations during the wireframing and prototyping, ensuring a cohesive and seamless user journey. Collaborating with two musician who are also UX designers provided valuable insights at each milestone, combining professional expertise with real world user perspectives. This approach informed key design decisions, enhancing the app’s experience and aligning it with user needs.

The milestone meetings conducted allowed me to evaluate each major flow of the app focusing on user experience, ease of navigation, and alignment with
musicians’ goals.

By integrating feedback from both design professionals and active musicians, I gained a nuanced perspective that was critical for refining the app’s usability.

  • Design system

  • Design system

The design system for Bandmates was built from scratch to establish a unique visual language that reflects the app’s tone. To ensure familiarity and intuitive interaction, I drew inspiration from leading design systems,
creating a distinct yet recognizable experience tailored to the app’s target audience.

View style guide

View style guide

  • Onboarding

  • Onboarding

The onboarding flow serves as a data collection phase in a friendly and playful approach, combined with fun illustration to apply a creative and fun experience tailored for the app's target audience of creative users.

The onboarding flow serves as a data collection phase in a friendly and playful approach, combined with fun illustration to apply a creative and fun experience tailored for the app's target audience of creative users.

  • Main Flow

  • Main Flow

Throughout the app, I applied the primary colour cautiously, using it mainly for the main CTA on each screen. This approach keeps users focused on their goal, guiding them naturally toward key actions. I decided to create a distinct yet trendy look with the hard drop shadow for a stylish and creative outlook for the profile cards to draw users attention and creating a "clickable" look.

Collaboration with developers

Collaboration with developers

The developer was a key stakeholder in this project, maintaining direct weekly contact and playing a crucial role in decision-making throughout the design process. To ensure a smooth handoff and alignment on design details, I prepared comprehensive Figma files with organized components, detailed annotations, and clear specifications.

This setup allowed the developer to access all necessary assets efficiently and supported seamless communication, enabling us to address design to development challenges collaboratively and make informed adjustments as needed.

Reflections

Reflections

As the product is still in development, i'm waiting for the MVP to be deployed and to gather data on our first users and iterate the product accordingly from a data driven perspective.

Starting a project from scratch as the sole product designer was an enormous challenge that required me to improve my skills on a daily basis. This journey fueled a constant drive in me for growth with a lot of passion for this craft. A huge thank you to Yuval Reiss for the opportunity and confidence in me to bring this project from an aspiration to life.

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Let's connect

Let's connect

Don’t be a stranger, hit me up and let’s work together!

Don’t be a stranger, hit me up and let’s work together!