Project overview
Project overview
Designing a dashboard that empowers users to make informed player purchases for their team using advanced, data-driven metrics.
Solution
Leveraging data-driven insights, I crafted a user-centric experience with a precise information hierarchy. Each feature is tailored to deliver the exact data users need, streamlining decision making and guiding them toward their ultimate goal: building the best possible team within their budget. The dashboard includes analysis features for ongoing players
performance evaluation.
User research
User research
I conducted a survey among FIFA users to better understand my target audience current practices, challenges and preferences which helped me to identify specific pain points and requirements to imply on this platform.
I conducted a survey among FIFA users to better understand my target audience current practices, challenges and preferences which helped me to identify specific pain points and requirements to imply on this platform.
hypothesis validation research.
hypothesis validation research.
84% of survey participants asked were interested in a centralized dashboard platform for gathered data and purchasing players
84% of survey participants asked were interested in a centralized dashboard platform for gathered data and purchasing players
Real-time information and decision making
Real-time information and decision making
72% of the survey participants indicated a need for an advanced platform to analyze players performance with the ability to purchase and manage their budget.
72% of the survey participants indicated a need for an advanced platform to analyze players performance with the ability to purchase and manage their budget.
User persona
User persona
Dan Shwartz
Demographics
Age: 26
Gender: Male
Status: Single
location: Tel-Aviv
Work: Marketing Specialist
Education: Bachelor's in Business Administration
Personality
Data driven
Intuitive
analytical
creative
Passive
Active
Goals
Stay Competitive in FIFA Ultimate Team.
Achieve Higher Ranking.
Stay Informed.
Enhance Gaming Experience.
Motivations
Competitive Edge.
Continuous Improvement.
Efficient Decision-Making.
Achieving In-Game Milestones.
Frustrations
Limited access to detailed statistics.
Inconvenient navigation.
Unreliable player valuations.
Impersonal gaming experience.
Bio
Dan is a data-driven gamer who seeks real-time stats and market trends for smarter player purchases.
Frustrated by basic tools, he values personalized insights and social interaction. As an enthusiast, Dan leverages advanced dashboard features to enhance his gaming experience and achieve milestones.
Dan Shwartz
Dan Shwartz
Demographics
Age: 31
Gender: Male
Status: Single
location: Tel-Aviv, Israel
Work: Marketing Specialist
Education: Bachelor's in Business Administration
Personality
Data driven
Intuition
Extrovert
Introvert
analytical
creative
Passive
Active
Goals
Stay Competitive in FIFA Ultimate Team
Achieve Higher Ranking
Stay Informed
Enhance Gaming Experience
Motivations
Competitive Edge
Continuous Improvement.
Efficient Decision-Making.
Achieving In-Game Milestones
Frustrations
Limited access to detailed statistics
Inconvenient navigation
Unreliable player valuations:
Impersonal gaming experience
Bio
Dan strives to maintain a competitive edge in FIFA Ultimate Team, constantly seeking real-time information and market trends to make strategic player transactions.
Frustrated with the limitations of in-game statistics, he desires a personalized gaming experience and values community engagement.
With a keen eye for rare players and a commitment to achieving in-game milestones, Alex is not just a gamer but an enthusiast seeking to elevate his FIFA experience through the comprehensive features of the Players Dashboard.
Wireframe
Wireframe
Style guide
Style guide
View style guide
View style guide
Final Design
Final Design
Prototype
Prototype
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