project overview

Challenges

Data overload and information hierarchy

Data Overload and
information Hierarchy

The FIFA players dashboard involves presenting advanced statistics, which could lead to a potential overload of information. Balancing the depth of statistics while maintaining a clear and user-friendly interface is challenging.

Seamless integration of the purchase flow

Enabling users to purchase players seamlessly within the dashboard introduces a challenge of integrating e-commerce elements cohesively with the rest of the dashboard. It's crucial to maintain a smooth transition from exploring player statistics to making a purchase.

Solutions

Seamless integration of the purchase flow

To overcome the challenge, I utilized information hierarchy and data visualization. I categorized statistics into primary and secondary information, emphasizing relevant data for immediate user consumption. Visual hierarchy, achieved through font size, color, and spacing, directs user attention. Interactive elements, including tooltips, enable users to explore detailed statistics without initial overwhelm.

To overcome the challenge, I utilized information hierarchy and data visualization. I categorized statistics into primary and secondary information, emphasizing relevant data for immediate user consumption. Visual hierarchy, achieved through font size, colour, and spacing, directs user attention. Interactive elements, including tooltips, enable users to explore detailed statistics without initial overwhelm.

Data overload and information hierarchy

Data Overload and
information Hierarchy

To address this challenge, I employed effective information hierarchy and data visualization techniques, starting by categorizing the statistics into primary and secondary information, prioritizing the most relevant data for immediate user consumption.
Visual hierarchy through font size, colour, and spacing have been used to guide users' attention.

To address this challenge, I employed effective information hierarchy and data visualization techniques, starting by categorizing the statistics into primary and secondary information, prioritizing the most relevant data for immediate user consumption. Visual hierarchy through font size, colour, and spacing have been used to guide users' attention.

User research

I conducted a survey among FIFA users to better understand my target audience current practices, challenges, and preferences which helped me to identify specific pain points and requirements to imply on this platform.

Interest and current practice

84% of survey participants asked were interested in a centralized dashboard platform for gathered data and purchasing players

Most of the survey participants asked were interested in a centralized dashboard platform for gathered data and purchasing players.

84%

Real-time information and decision making:

65% of the participants indicated a need in real-time information suggests a demand for dynamic and up-to-date content.

65%

user persona

Dan Shwartz

Demographics

Age: 26
Gender: Male
Status: Single
location: Tel-Aviv
Work: Marketing Specialist
Education: Bachelor's in Business Administration

Personality

Data driven

intuition

Extrovert

Introvert

analytical

creative

Passive

Active

Goals

Stay Competitive in FIFA Ultimate Team.
Achieve Higher Ranking.
Stay Informed.
Enhance Gaming Experience.

Motivations

Competitive Edge.
Continuous Improvement.
Efficient Decision-Making.
Achieving In-Game Milestones.

Frustrations

Limited access to detailed statistics.
Inconvenient navigation.
Unreliable player valuations.
Impersonal gaming experience.

Bio

Dan is a data-driven gamer who seeks real-time stats and market trends for smarter player purchases.
Frustrated by basic tools, he values personalized insights and social interaction. As an enthusiast, Dan leverages advanced dashboard features to enhance his gaming experience and achieve milestones.

Dan Shwartz

Demographics

Age: 31
Gender: Male
Status: Single
location: Tel-Aviv, Israel
Work: Marketing Specialist
Education: Bachelor's in Business Administration

Personality

Data driven

Intuition

Extrovert

Introvert

analytical

creative

Passive

Active

Goals

Stay Competitive in FIFA Ultimate Team
Achieve Higher Ranking
Stay Informed
Enhance Gaming Experience

Motivations

Competitive Edge

Continuous Improvement.

Efficient Decision-Making.

Achieving In-Game Milestones

Frustrations

Limited access to detailed statistics

Inconvenient navigation
Unreliable player valuations:
Impersonal gaming experience

Bio

Dan strives to maintain a competitive edge in FIFA Ultimate Team, constantly seeking real-time information and market trends to make strategic player transactions.

Frustrated with the limitations of in-game statistics, he desires a personalized gaming experience and values community engagement.

With a keen eye for rare players and a commitment to achieving in-game milestones, Alex is not just a gamer but an enthusiast seeking to elevate his FIFA experience through the comprehensive features of the Players Dashboard.

project overview