As part of my UX/UI design course, I was given a task to design an
E-commerce website.
Creating a specialty coffee e-commerce website involves several challenges,
particularly in the realm of UX/UI design.
Here are some challenges I encountered throughout the project:
Specialty coffee often comes with detailed information about origin, flavor profile, processing methods, and more.
Educating users about the nuances of specialty coffee, such as brewing techniques which serves as a main factors on the bean taste and aroma.
Designing an interface that conveys comprehensive product details without overwhelming users can be challenging. Balancing information density with readability is crucial.
Incorporating intuitive educational content to guide users through the unique aspects of specialty coffee can enhance the user experience.
Complex Product Information
User Education
To identify my target audience, I conducted a survey among members of specialty coffee groups on Facebook. The survey gathered demographic and behavioral data, revealing that the majority of respondents were specialty coffee enthusiasts willing to invest in high-quality, premium products that align with their specific taste preferences.
A significant portion of my audience owns an espresso machine at home, indicating their commitment to recreating a café-like experience. Additionally, many participants expressed the importance of knowing the origin, production process, roast level and control over the type of grinding to their selected beans, as this information helps them determine if a product meets their taste expectations.
These insights guided the UX/UI design to cater to users who value transparency and quality in their coffee choices.
After Identifying my target audience, I was able to get a few insights about how I can tailor the UX/UI design and product offerings to better resonate with the specific needs and preferences of my ideal audience.
I conducted a survey among coffee specialist lovers on social network groups on channels like Facebook, Twitter & Whatsapp groups which 76 people replied to and helped me gain a deeper, data driven understanding of my audience pain points with two main conclusions that surfaced.
With the data gathered and analyzed, I was able to tailor the product to my target audience.
62%
The primary persuasive element in the decision of most individuals to buy coffee over the internet seemed to be the taste profile, according to the majority of responses.
83%
